Understanding how you think, what drives you and the way you are wired is of great importance to the way you do business. Linda Lakin joins us on the show to share her passion for spreading knowledge about finding your ‘why’ and how this can revolutionize the way you do business. She gives us the steps to take to find our why and use it to help our business. She also provides many inspiring examples that illustrate and show just how effective this method can be.
Linda starts us off by listing out and explaining the 9 why’s and how our why may not be exactly what we think. She talks about the process that helps you find that why, who has used it and suggests the best ways to put it to use for you and your team. She also emphasizes the importance of using your ‘why’ in your marketing and gives examples of what that looks like.
What You’ll Learn From This Episode:
- Why finding your ‘why’ will change your dental practice.
- What are the 9 why’s that all people have.
- How to discover your why, how and what.
- The importance of finding the ‘why’ of your team.
- How your ‘why’ is an extremely effective tool to use in your marketing.
- The power of creating a “We believe” statement.
- The value in including your team in decision making and how it gets them more invested.
Listen To The Full Interview:
Podcast: Play in new window | Download
Featured On The Show:
- Connect with Linda Lakin: Website | Email
- American Academy of Dental Practice
- The Academy of Dental Management Consultants
- National Speakers Association
- Start With Why by Simon Sinek
- Simon Sinek Ted Talk
Full Episode Transcript:
